Travellers Autobarn
Redesigning the backpacker experience.
Taking an old WordPress site and redesigning the experience for conversion.
ABOUT
Travellers Autobarn is known for its cheap and easy campervan hire. With a content-rich existing site, the redesign had to make sure it maintained what made the business successful.
Within an extensive wireframing process, our task was to capitalise on the current SEO traffic and maintain the existing brand presence/ established tone of voice.
See the full website
CLIENT
Travellers Autobarn
TEAM
Mighty Advertising
DISCIPLINES
Website Ux, Website Design
A carefully considered wireframe process.
Our extensive wireframe process ensured that we captured the interests of the users landing from google searches. We designed the website in a way that allowed the business to ‘plug and play’ different modules on every page. This allowed for future optimisation as more data came in post-launch.
Modernising the brand for a youthful audience.
The old website’s arrangement of the brand was clumsy and hard to follow. Our update clarified the tone of voice, and our simple UX funneled users to book a campervan.
Redesigning all of the existing content.
Travellers Autobarn had over 200 blogs that all generated a significant amount of traffic. We had to design the new website in a way that maintained this content-rich experience.
Want to see more of this project?
Let’s chat.
97lukealexandersmith@gmail.com
+61 499 790 953
Based in Sydney.